North American releases First VHS sales (1980) No. An end eventually came as the Walt Disney Home Video division was legally incorporated as Buena Vista Home Video on February 13, 1987. On MaDisney released released " Love Leads the Way" which became their first title that went straight to Home Video. During that same year Disney also started releasing their animated feature films under the Walt Disney Classics line starting with Robin Hood. When the Disney Channel was launched on Apit gave the company an opportunity to air made for TV films such as Tiger Town and Gone Are the Dayes, both of which were released to home video in 1984. Later promotions include Disney's 1986 "Wonderland Campaign" as a further attempt to bring prices down. Towards the end of 1984, Disney did a “Wrapped And Ready to Give” christmas promotion which included 7 newly released titles on video cassette. Marketing included a 7 foot tall gazebo which was set up in stores and a free mug as an incentive. At the time this promotion was done in an effort to make video cassettes more affordable, and boosted the video software involved. Disney later offered a promotion for Summer 1982 called "Disney's American Summer", where they sold some of their cartoon collections on cassettes for a discounted price. An early example is the 1981 release of "A Walt Disney Christmas" where a "Free Mickey Mouse Plush Toy" was offered as an incentive. Throughout their release history, "Walt Disney Home Video" cassettes were promoted by Disney. The 13 titles that had been licensed for rental to Fotomat subsequently became available for purchase. In order to separate the two mediums, the cassette either featured " FOR RENTAL ONLY/Not intended for Sale" or "FOR SALE ONLY/Not intended for Rental". For those who wanted to sell video cassettes, a "fairly straightforward" program involved 4 color packaging and a suggested retail price. Video cassette rentals were more "functionally" packaged with a heavier box and less elaborately detailed illustrations. The dealer could then set the price as many times as they wanted in those 13 weeks before purchasing a new title from Disney. For those who just wanted to rent video cassettes, a title was given (for US$52) on a 13-week cycle. The switchover from rental to sales was a "thorny" issue that was solved by giving dealers an option on the type of outlet they desired. Magnetic Video (with titles from 20th Century Fox and others) ceased doing business with Fotomat after Fotomat began renting Magnetic Video cassettes without authorization. Most of the other studios involved in the videocassette market at the time were trying to find ways to stop dealers from renting out their movie tapes. Disney was unusual among the major studios in offering a program for authorized rentals. Their first releases on videotape were 13 titles that were licensed for rental to Fotomat on March 4, 1980. When Disney started with video cassettes, "Home video" was not considered to be a major market by them at the time. also handled marketing of other miscellaneous ancillary items such as short 8 mm films for home movies. History ĭisney started out by establishing its own video distribution operation in 1980 as part of Walt Disney Telecommunications and Non-Theatrical Company (WDTNT) with Jim Jimirro as its first president. The initial price for early Disney cassettes at the time was "prohibitory expensive" for many, this changed in the mid-1980s when VCRs became affordable. Cartoon collections were concurrently released as Walt Disney Cartoon Classics which include the "Limited Gold Editions". The scope of this list is mostly limited to Disney's North American live action movie releases. As an entity, the name Walt Disney Home Video is now known as Walt Disney Studios Home Entertainment. This was done by a division of the same name under the parent Walt Disney Telecommunications and Non-Theatrical Company (WDTNT). Walt Disney Home Video is a discontinued video line launched to release Disney animated features on home video. Official logo used for Walt Disney Home Video c.1980s
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